JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: earn steadily, conserve aggressively, get a home, and prepare for retirement. Yet Gen Z is approaching money with a fresh point of view. Rather than focusing exclusively on long-term build-up, this generation is focusing on equilibrium, h

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